According to The Age and businessinsider.com internet users have switched off from blogging and onto microblogging. The Age states WordPress and Live Journal are down 30% but microblogging on other platforms is increasing. Whilst businessinsider.com states in a survey of 1,253 US broadband users in January 2011 the number of people posting a blog was down 25% from 2009 whilst usage of microblogging services such as Twitter was up 400%.
This trend is valuable information to marketers as it provides an insight into how people are using social media and technology. Today marketers are predicting revenue for their products based on consumer attention via the internet according to socialmediaexaminer.com. So whether people are using Twitter as opposed to WordPress for example is of vital significance, or can be of vital significance to businesses everywhere.
Reasons why the microblogging trend is on the increase can be narrowed down to several factors. There is now more competition within the internet market space and so there is only a narrow window of opportunity to grab the attention of a web surfer. Therefore people demand quick bursts of information not detailed analysis. Maintenance is also an issue, people have busy lives and committing to blogging is essentially like any relationship i.e. a lot of hard work. People are also Tweeting about their blogs to gain attention thus providing others with a synopsis of their blog content, rendering their blogs only attractive to those wanting to look for more information into the topic.
So it seems as we get busier in our own lives we want less commitment and a quicker supply of information. If this is a comment on our online behaviour does it coincide with our personal lives? It does parallel to the divorce rate, increasing number of sexual partners and propensity to switch employers which are all characteristics that have marked society in the naughties.
I think the more options we have the only way to view them is to make them more easily accessible and shorter so they are more retainable, that’s what platforms like Twitter are providing and why they are doing it so successfully.